my Process

Building a strong brand is essential in effectively communicating your products or services to potential customers. Martin Sosa Design works hard to fully understand our clients business goals so we can find the most creative design solution and tailor it to their specific needs and goals. Having an intuitive logo and brand experience builds trust with your customers and reinforces your company's core brand values.



Client brain storm & request

Heres the most important step, interview with the client to get the design brief. In order to design your business the perfect logo design that targets the correct market and broadcast the right message, I need to grasp a strong understanding of your business and its audience. To do this at the start of the project I will send you a questionnaire, which has been designed to find out as much as possible about your business and target audience. Based on your responses I will create a list of objectives that need to be met by the logo design, and agree on this with you before proceeding further. This list of objectives forms the design brief, which will be used as a foundation for the decisions made during the design phase.



RESEARCH and sketching

prepare and research the industry, history, and on its competitors. start sketching out ideas and concepts. One of the most important parts of any design process is research and discovery. This is where I will research and study your company, its history and competition, as well as the groups and individuals you aim to target. This research ensures I know your business inside out, so Iā€™m able to design a logo that represents the uniqueness of the business or product. The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase.



presentation and revisions

Once designs are ready to present, I will create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. I only present designs which I am confident in, and will give you my opinion on which I believe will be most suitable for your business. I will leave the final choice to you, and if you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.